Clearing the PR Pollution that Clouds Climate Science

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2006 word of the year? "Carbon Neutral"

I just found out that the Oxford Dictionary’s 2006 word of the year was ‘Carbon Neutral.’ This joins the long list of iconic entries from previous years, such as “podcast” and “blog,” and it beat out “funner,” “elbow bump” and “dwarf planet” for the 2006 honour.

According to Erin McKean, editor in chief of the New American Oxford Dictionary, “When you see first graders trying to make their classrooms carbon neutral, you know the word has become mainstream.” This begs the question, what exactly is “carbon neutral” and how do you get there?

Being carbon neutral is all about understanding the environmental impact that your carbon emitting actions have on the earth, and finding a way to reduce that impact, or at least balance it out. Common activities like driving, flying and purchasing imported goods release tonnes of greenhouse gas into the air and are some of the biggest contributors to the increase in greenhouse gas.

Your first line of attack would ideally be to replace your vehicle with a hybrid, take the train rather than fly and buy local goods only. For most of us, however, these are not realistic or achievable goals today (although innovation and policy are working to make them just that). So, in the meantime, what to do? You can drive less, walk more and purchase locally as much as possible and you can also visit DrivingGreen.com, which will allow you to purchase carbon credits that will assist in balancing your carbon emitting activity.

Carbon credits are carbon emission reductions which are measured in units and are certified (called CER’s). One CER equals one tonne of carbon dioxide reduction and can take the form of a balancing activity such as reforestation, funding renewable energy projects or putting money into energy conservation projects. DrivingGreen.com offers you the ability to offset driving, flying and even hosting an event.

I was surprised at how little it cost for me to offset my return trip home over Christmas ($40USD). While offsetting your carbon emissions is a positive step, the best way to deal with increasing greenhouse gas is to try to reduce the release of them in the first place. When that’s not possible, take a trip to your computer and plant a tree from the comfort of your own home.

What's next?

The carbon scam is complete

The carbon scam is complete hypocrisy. Another cheesy way for someone to make a buck. Don’t get me wrong, there are common sense practical practices of recycling etc. But putting money on carbon? I’m not paying a penny. Even better give me your money if you’re dumb enough to throw it way on such a foolish cause. All this on the false basis that carbon dioxide is heating the planet. All I ask is do your own research on scientific data, and you’ll find the temperature is causing higher CO2. There is no basis the “carbon” is the cause, plus with world progression to a better society, there’s nothing you can do to make any significant change to it. The power is in your choice to choose the products from companies that represent your views in the environment and not policy.

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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