Clearing the PR Pollution that Clouds Climate Science

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A snapshot in time: Part 3 of "Ew, I just stepped in a Heartland study!"

This is part 3 in a series on the Heartland Institute's supposedly rigorous study (pdf) on the state of global warming science. This flawed paper has been distributed to 10,000 Utahns by the Utah-based Sutherland Institute, a "sister" of the Heartland Institute.

Paul T. Mero, the president of the Sutherland Institute claims that, "for skeptics, we went out of our way to include a special analysis of the methodology used to create this study. This report is an honest reflection of the international scientific community..."

Let's see how that holds up.

Flaw #2: Heartland's study is based on opinions from 4 years ago

An opinion poll is a snapshot of a moment in time, and because opinions are sensitive and lend themselves to change due to new events and new knowledge, an opinion poll can quickly go out of date. For example, since 2003 when the Heartland Institute collected its responses, the Intergovernmental Panel on Climate Change issued a new round of reports showing even higher levels of confidence in the role humans play in effecting the climate. It is most likely that the opinions of many scientists have changed since 2003.

If the Heartland Institute's data was sound, which it is not as I've shown in a previous post, the most that could be concluded is that in 2003 the scientific community was not in agreeance about the causes and effects of climate change.

For the Sutherland Institute to portray the Heartland Institute study as a reflection of the current situation in the international scientific community is incorrect and misleading.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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