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Clearing the PR Pollution that Clouds Climate Science

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And Margaret Wente: Facts make me itchy

In columnist Margaret Wente's periodic rant (to which the Toronto Globe and Mail denies access unless you are an online subscriber), we are treated to the rhetorical question: "Why wreck a good story with the fine print?"

Why, indeed? Certainly, Wente is careful not to offend on that count.

 Her general tack on climate change -- an issue into which she regularly dips her toe, but no more -- is to dismiss the issue as unknowable, and to castigate anyone who expresses concern as a wrong-headed enviro-whacko or a dupe. In a recent column, for example, she made fun of her uptown friends who have switched to driving hybrid SUVs, a gesture that Wente condemned as hollow. It turns out that fuel efficiency in a hybrid SUV, while an improvement, is still much worse than, say, a bicycle. Wente ridiculed her friends' unwillingness to make a bigger sacrifice as a show of insincerity. Really, if you're going to be cavalier, why not deny the problem altogether?

Wente's own allergy to complexity leads her frequently to the same conclusion. As she says in this column, after offering up some strained contradictions: "Who's right? How should I know?"

Wente is proud to keep an open mind -- a mind uncluttered by the facts that created a consensus among the best climate scientists in the world. But her avowed lack of insight doesn't keep her from joining the debate. Far from it, she continues to argue strenuously that everyone should stick to their full-gas Hummers pending final, irrevocable, undeniable, incontrovertible proof that the last gasping climate change denier is a charlatan.

And the precautionary principle be damned.

What's next?

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#23288
Zog. +0; Thu, 2007-02-01 12:37; Jim Hoggan: ... the
Zog (not verified)
Jim Hoggan: ... the precautionary principle be damned ... You've got that right Jim. If our forefathers had followed the anti-science, anti-intellectual precautionary principle, the demonstrably dangerous inventions that have made our lives so pleasant wouldn't exist. AC ELECTRICITY: forget it. (Actually, Westinghouse did try to stop it for "safety reasons") AUTOMOBILES: High speeds, explosively flamable gasoline. Horribly dangerous stuff. AIRCRAFT: If God wanted men to fly he'd hsve given them wings STEEL FRAMED TALL BUIDINGS: What if one should fall down? And on and on. Call it the Luddite principle. Part of the creed of the lunatic Church of Climatology.
#13
Ryan Webb. +0; Thu, 2005-12-08 16:07; Wente has had it coming for a while...
Ryan Webb (not verified)

Well Done.... I also wonder what Wente's "good story" is? If we continue on this path there surely can't be a happy ending...

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.



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Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy. The Desmog project is our answer to industry PR spin.

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