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Clearing the PR Pollution that Clouds Climate Science

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And Now: the First DeSmogBlog Car Commercial

Call me conflicted - I'm a car nut with a conscience. I have spent my North American lifetime reading oily rags like Car and Driver and driving impractical British sports cars. It's been one of my great disappointments that something that has brought me so much pleasure (cruisin' on a hot August evenings with the top down and the tunes up) seems to be one of the prime suspects in killing the climate.

Help, however, may be at hand. The Tesla Motors folks are among the pitch people working the Society of Environmental Journalists conference, trying to convince these most skeptical reporters that the car has a future in a sustainable world. It's a hard, and sometimes boring prospect when you hear it from somebody peddling a Ford hybrid. But the Tesla, a 0-60-mph-in-four-seconds, pure-electric pocket rocket, might just make you a believer. In 20 exhilarating minutes, it sure worked for me.

The car is Lotus-like - no accident, since the makers have taken heavily from Lotus design and the Lotus company is looking after assembly. Under 2,700 pounds (900 of which is battery), and boasting 250 horse power, the car is ridiculously fleet and fabulously sure-footed. Perhaps best of all, from a driving perspective, the power delivery is smooth as silk, from standstill to at least 65 mph without a single shift. And it's just as torquey at 60 as my Cooper convertible is when I drop the clutch at a stop light.

There are, of course, lots of environmentally correct reasons to be critical of our car obsession. The classic California land-use pattern so much in evidence here in the San Francisco suburbs proves that the automobile has been destructive on the ground as well as in the air.

But the Tesla proves what the major car makers have tried to deny. For $125 million - a drop in the Detroit bucket - you can build a prototype electric vehicle with a 200-mile range, and a high-performance one at that. If the major car makers had spent more time competing in this field and less time defending their fossil fuel turf, we may already have leaped through some of the barriers that still face electric car makers.

But for me, seeing is believing, and having ridden in this baby, I am convinced that the future may be sustainable and may also be fun. Given how depressing the climate change conversation can often be, THAT's a message that I will be happy to take home to my kids.

What's next?

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#117736
John Dowell. +0; Sat, 2007-09-08 06:23; Relax, Richard
John Dowell (not verified)

Enjoy your passion. Salvation is readily at hand. All you have to do is turn some money over to the Goracle. He heads up a company selling carbon credits so you can buy an Indulgence from him and continue motoring.

#117833
Kevin Grandia. +1; Sat, 2007-09-08 20:15; Let me guess

Gore invented carbon credits. Your attempts at discrediting everything to do with global warming by somehow tagging it to Gore are sad and tired.

#117869
rob. +0; Sat, 2007-09-08 22:18; And don't forget
rob (not verified)

Gore also invented the Internet.

#117931
FEMACK. +1; Sun, 2007-09-09 05:52; Yawn

This is humour again, right? I though we'd finally heard the last of that old chestnut.

The real story here, Rob, is that someone is making an electric car that people will WANT to drive. All of the gloom & doom about economies collapsing in the wake of mandatory emissions caps etc. fails to take into account that a whole new economy based on carbon-free technology must develop. Electric cars don't build themselves. And if Richard is right about the Tesla, there's even hope for those whose worst nightmare is giving up their muscle car.

I know a fellow who teaches alternative technologies and runs a consulting firm to help people convert to sustainable energy sources. He is also something of a car nut -- owns an Aston Martin and a 1965 Ferrari 330gt, as well as a 2001 Prius with roof-mounted photovoltaic cells. So Richard, you are not alone in your struggle!

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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