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Clearing the PR Pollution that Clouds Climate Science

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APEC meeting to focus on climate change, US stalls, political bluster to prevail

The Asia Pacific Economic Cooperation (APEC) is meeting this week in Australia and according to the conference chair, the goal will be to reach a consensus on a greenhouse gas emissions strategy.

"We have here ... the world's biggest emitters — China and the United States — and to have that discussion with them and to see if we can get an agreement on principles for managing carbon emissions and cooperation across the world's major economies would be a really good step forward," said Australian Treasurer Peter Costello.

Not surprisingly, the US contingent to the APEC meeting is downplaying the likelihood of such an outcome. The US is claiming that such an agreement would be premature arguing that the next major meeting in December of the United Nations Framework Convention on Climate Change will be the appropriate venue for such a commitment.

Aussie Prime Minister, John Howard disagrees and has described the APEC meeting as one of the most important gatherings of world leaders to discuss climate change since the 1992 earth summit in Rio de Janeiro.

Until recently PM John Howard has been a global warming "skeptic" and has been accused of delaying action on reducing greenhouse gas emissions in Australia. Howard was in power when Australia refused t ratify the Kyoto Protocol.

With the opposition parties making political hay over Howard's inaction on global warming and a national election in Australia most likely to occur in late 2007, no doubt Howard is attempting to re-position himself as a climate crusader.

Unfortunately for Howard, his attempt at new flashy green credentials is probably too late.

And unfortunately, for the world's climate and the millions of people affected, the most likely outcome of the APEC meeting will be more hot air with a big helping of further delay.

 

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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