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Bill Miller's picture
Bill Miller
13 August 07

Arctic sea ice retreats to record low by end of summer with ominious consequences for global warming

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The National Snow and Ice Data Center data showed sea ice extent for August 8 as 5.8m sq km (2.2m sq miles), compared to the 1979-2000 August average of 7.7m sq km (3.0m sq miles). The current record low was recorded in 2005, when Arctic sea ice covered just 5.32m sq km (2.09m sq miles).

Since the melting season runs until the middle of September, scientists believe this summer will end with the lowest ice cover on record.

Scientists now think we are starting to see a feedback pattern, with a little bit more melting during summer and a little less recovery of ice during the winter. This is expected to speed the decline of Arctic ice with major consequences for wildlife, especially polar bears, which traverse ice-floes in search of food.

Globally, Earth would lose a major reflective surface and so absorb more solar energy, accelerating climatic change around the world.

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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