From a certain angle and with a sympathetic camera positioned just right, a triumphant Marc Morano emerges from a stretch white limo and raises his hand to an out-of-shot Paris crowd as he hits the red carpet for the world premiere of his new movie Climate Hustle.
Behind him comes a gaggle of suited climate science deniers, the stars of a film that producer Morano promised would “rock the climate debate”. To many, the big night appears to be a roaring success.
But just like many of the arguments from professional climate science denialists, what at first might appear a cinematic coup d'état turns out to be little more than fakery and stage management.
How do I know? I was there.