Kevin Grandia's blog

Thu, 2006-08-17 14:08Kevin Grandia
Kevin Grandia's picture

UK climate change video shows us how it's done

Check out this video (windows media version) produced as part of the UK's “Climate Change Communications Initiative.” They sure nail down all the elements of a successful climate change action campaign; they begin by first explaining in very simple terms what climate change actually is, they then highlight (but don't dwell on) the possible consequences of inaction and finally, they wrap up with the fact that there are available solutions and tailor that message with a call to action.

Great job. What do all the other PR pros out there think about this one?



Thu, 2006-08-17 10:11Kevin Grandia
Kevin Grandia's picture

Hoover Institute and the art of slander

You know you're winning the PR battle when your adversary switches from attacking the message to attacking the messenger. Here's an example that also includes the common spin tactic of cherypicking: removing information from its context in an attempt to mislead. 

In a recent USA Today opinion piecePeter Schweizer, (a “Senior Fellow” at the oil money-laden Hoover Institute) tries to undermine Al Gore's efforts to enhance public education on climate change. Specifically, Schweizer pattacks Gore's personal committment to the reduction of green house gas - fair game as long as the accusation is accurate.

But Gore staff members criticize Schweizer's claims as either misleading or outright falsehoods.

For example:

Wed, 2006-08-16 12:08Kevin Grandia
Kevin Grandia's picture

Behavioral evolution of polar bears due to climate change

It seems there is now unequivocal evidence that behavior in polar bears is evolving due to environmental changes caused by global warming.
Tue, 2006-08-15 17:55Kevin Grandia
Kevin Grandia's picture

Water power the future?

Check out this video. 100 mile car trip uses only 4 ounces of water. Can't wait to the industry-backed PR spin for this one: “If we use water for our cars, oceans will be depleted and fish will die!”


Mon, 2006-08-14 13:05Kevin Grandia
Kevin Grandia's picture

China goes solar

The China Daily reported late last week that all new residential construction in the massive powerhouse city of Shenzhen must install solar powered water heating system. While we applaud this gesture to renewable energy, it is worth noting that there is an exemption for buildings over 12 storeys. For those who have been lucky enough to have visited this dynamic and vibrant city, you will quickly get my point, in that there are very few, if any, new buildings under 12 storeys!

Read more: China goes solar
Mon, 2006-08-14 10:27Kevin Grandia
Kevin Grandia's picture

Vegas Blue Men take on global warming

Here is a great awareness ad by the the famous Vegas act, the Blue Man Group.
 

Pages

Subscribe to RSS - Kevin Grandia's blog