Why is it that California is able to take such a strong lead on climate change, while the U.S. federal administration stands around questioning the science and refusing to undertake any real action on the issue?
It's tempting to blame the polls. While there are many altruistic and economic reasons Gov. Arnold Schwarzenegger and California legislators are taking such a strong stance on climate change, it would be naïve to overlook the importance of public opinion polls showing that Californians are concerned and want action.
BP announced today a new program that will allow drivers to maintain carbon-neutral without changing their driving habits or make of car. The program, called “Target Neutral” is a web-initiative that allows drivers to cancel out their carbon emissions by funding renewable energy and green technology ventures out of their own pockets. While emission trading is nothing new, it is always encouraging to see industry leading the way.
Between Gore's Inconvenient Truth and Arnie set to push through an unprecedented US State climate change initiative, are we seeing the makings of a 2008 climate change bi-partisan presidential run? With climate change on America's mind and everyone sick and tired of the same political rhetoric dividing important issues on partisan lines, who knows… it's politics, stranger things have happened.
Below is some not-so-good footage of Schwarzenegger talking about California's Global Warming Solutions Act that will cap C02 emissions and aim to reduce green house gas emissions to 1990 levels by 2020. And below that is some footage of Gore out on the hustings in a chat with Letterman.
Make a good pair don't they?
Now I know Arnie can't run for prez, and this a pretty tongue-in-cheek post, but it's Friday and I say Gore and Arnie in 2008!
Check out this video (windows media version) produced as part of the UK's “Climate Change Communications Initiative.” They sure nail down all the elements of a successful climate change action campaign; they begin by first explaining in very simple terms what climate change actually is, they then highlight (but don't dwell on) the possible consequences of inaction and finally, they wrap up with the fact that there are available solutions and tailor that message with a call to action.
Great job. What do all the other PR pros out there think about this one?