You know you're winning the PR battle when your adversary switches from attacking the message to attacking the messenger. Here's an example that also includes the common spin tactic of cherypicking: removing information from its context in an attempt to mislead.
In a recent USA Today opinion piece, Peter Schweizer, (a “Senior Fellow” at the oil money-laden Hoover Institute) tries to undermine Al Gore's efforts to enhance public education on climate change. Specifically, Schweizer pattacks Gore's personal committment to the reduction of green house gas - fair game as long as the accusation is accurate.
But Gore staff members criticize Schweizer's claims as either misleading or outright falsehoods.
It may come as a surprise to some that Alberta pioneered carbon pricing — not just in Canada, but for all of North America.