Clearing the PR Pollution that Clouds Climate Science

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Blogosphere, Unite!

There's a great and extremely revelant piece over at WorldChanging this week about the need for a concerted plan to deal with the skeptics hard at work confusing the public in online dicussions about climate change.

Alex Steffan writes:

...it is precisely because the climate crisis is so profound that we need to encourage the American debate on the subject to move on, finally and for good, and start to focusing on how to build a bright green future as quickly as possible. The science, after all, is pretty unequivocal at this point. Indeed, essentially the last remaining credible skeptic, Scientific American columnist Michael Shermer announced this month that, despite his dislike for environmental groups,"[D]ata trump politics, and a convergence of evidence from numerous sources has led me to make a cognitive switch on the subject of anthropogenic climate change. ... Because of the complexity of the problem, environmental skepticism was once tenable. No longer. It is time to flip from skepticism to activism."

From that compelling dismissal of skepticism (and that's a nail in the coffin if I ever read one), Alex goes on to note that climate change skeptics have become a new form of "troll" in the blog world, turning up in comments to spread Fear, Uncertainty and Doubt. He then proposes that as bloggers, we need a concerted plan to deal with this situation and set the record straight. To that end, he's asking for help in creating a "Universal Climate Skeptic Response Post" for WorldChanging.Org, which will then be made available for other bloggers everywhere to use also.

An excellent and timely idea, without question. We're looking forward to collaborating on this one. There is no debate, the illusion that there is one keeps us from taking the action that's required to save ourselves, and it's time to set the record straight. Blogosphere, unite!

What's next?

Worldchanging is late

Worldchanging is late to the party and it's amazing how many people jump on their idea without being aware that 1) This has already been done, and done well 2) Supporting existing sound information is better than creating a new collection. See -- and I suggest you support -- the current good source of exactly this kind of info on disinformation and the answers to it. You can find it at the Realclimate.org homepage -- first item in their list of Other sources of good information: http://illconsidered.blogspot.com/

Why reinvent what's well done?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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