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Clearing the PR Pollution that Clouds Climate Science

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Brendan DeMelle

Brendan DeMelle is a freelance author and researcher focusing primarily on clean energy and has over a decade of experience in energy and environmental issues. He most recently served as Research Associate for Robert F. Kennedy, Jr. at the Natural Resources Defense Council.

He is the researcher for ‘Ring of Fire’ on Air America Radio and also provides research for Laurie David and StopGlobalWarming.org.

DeMelle graduated from St. Lawrence University with a BA in Environmental Studies and Sociology in 1998, and began his career with the EPA in Region 10 as an environmental justice advocate, before returning to his home state of Connecticut as a Campus Organizer with the Public Interest Research Group (PIRG).  From 2000-2005, he served as Corporate Lobbying Analyst and then Legal Analyst with Environmental Working Group, where he worked on the Chemical Industry Archives, nuclear and farm policy, and opposition research.

DeMelle’s work has appeared in Vanity Fair, The Huffington Post, Salon.com, The Washington Times and others.  He lives in Seattle with his wife Anne and enjoys kayaking, cycling and hiking throughout the Pacific Northwest.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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