Clearing the PR Pollution that Clouds Climate Science

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Carbon-footprint label introduced to guide consumers

The first goods bearing the label are expected to appear on shelves next month, says a BBC News report. The label would show how many grammes of carbon dioxide were emitted during production, from sourcing raw materials, to manufacturing and transporting the products to stores.

In order for products to carry the carbon reduction label, companies will have to undertake a comprehensive carbon audit of the supply chains, and commit to further CO2 reductions over a two-year period.

The Carbon Trust is a government-funded company that tries to help businesses and the public sector reduce carbon emissions.

What's next?

Carbon Labels

I think a Carbon Label would be a great way to empower consumers to shop green and pressure industry to become more energy efficient. A carbon labels is also a great example of an environmental initiative that will benefit the Canadian economy. Dried pasta is a great example of a product where a carbon label would have a positive impact on both environment and economy. Canada is the worlds leading producer of durum semolina flour (67%) but we are net importers of pasta. Our store shelves are filled with pasta made from wheat grown on the prairies that was shipped to Italy for processing then shipped back to North America for consumption. This practice is a complete waste of resources but most consumers don't know about it. I carbon label would help the manufactures and workers who make pasta in Canada and would also go along way to stop in-efficient practices like this. I have started a petition to bring carbon labels to Canada, if you agree that carbon labels are a good idea please go to my site and sign it. http://www.carboncounts.ca

A very good

way to protect us from those nasty imported 3rd world products. After all, what right do they have to global trade?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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