Carbon Lobby Campaign Targets Color-Blind Readers

Thu, 2010-07-15 06:23Ross Gelbspan
Ross Gelbspan's picture

Carbon Lobby Campaign Targets Color-Blind Readers

A group with ties to the fossil fuel industry launched a new ad campaign today pushing the idea that carbon dioxide isn’t an environmental pollutant. The organization “C02 is Green” funded a half-page advertisement in The Washington Post urging people to call their senators and seek a vote against “the president’s cap-and-trade bill that will increase your cost of living and not change the climate. “The bill is based on the false premise that man-made CO2 is a major cause of climate change,” the ad says. “Real, empirical evidence indicates it is not.”

 

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Are there no laws against misleading advertising in the US? In the “real empirical evidence” claim they’ve gone beyond deliberately loosely-worded spin to outright lies - surely this is actionable?

… but the deniers would like nothing more than the attention a lawsuit over that misleading advert would bring them.

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For more than a year, oil giant BP has waged a massive public relations battle to convince Americans that the company has been bamboozled by the oil spill claims process relating to the 2010 Deepwater Horizon oil rig blowout.

This BP PR campaign has involved full-page newspaper ads paid for...

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