Celebrinfluence

Wed, 2007-07-11 10:29Emily Murgatroyd
Emily Murgatroyd's picture

Celebrinfluence

In an age where celebrity antics replace issues like the war in Iraq as front page news, it can be challenging to engage audiences with 'real' global issues without losing them to Entertainment Tonight. Whether we like it or not, when celebrity speaks, we listen.

MTV's new public service announcement on Global Warming features respected artists like Pearl Jam, Rusted Root and Blackalicious who weigh in on the effects of global warming and the consequences of inaction.

Our society reveres and respects celebrity so much that often their opinion holds more weight than politicians, who are viewed as untrustworthy, and scientists, who they have been told to challenge.

It's always encouraging to see actors and musicians who understand the scope of their influence and use it to further awareness around critical issues like global warming. If only Paris, Lindsay and Britney cared.

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A new report, issued the same day the latest round of global climate negotiations opened in Peru, highlights the fracking industry's slow expansion into nearly every continent, drawing attention not only to the potential harm from toxic pollution, dried-up water supplies and earthquakes, but also to the threat the shale industry poses to the world's climate.

The report, issued by Friends of the Earth Europe, focuses on the prospects for fracking in 11 countries in Africa, Asia, North...

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