Clearing the PR Pollution that Clouds Climate Science

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China’s blistering economic growth raises fears over pollution

China registered double-digit growth for the fourth consequetive year in 2006, the London-based Financial Times says, causing tension between the drive for development and environmental protection.

Ma Kai, head of China’s National Development and Reform Commission, said although the growth rate had dropped to 10.5 per cent from more than 11 per cent a year earlier, it was “still too fast and the cost is too large.”

“The contradiction between the [exploitation of] resources and the environment is increasingly serious,” he said.

Just this week the State Environmental Protection Agency threatened to close scores of plants, some run by powerful state companies, unless they complied with pollution rules. SEPA is a relatively weak agency that struggles to enforce its writ in large parts of the country but has in the past used publicity to publicise offenders to bring them to heel.

The Financial Times said SEPA’s campaign may already be having an impact; Datang International Power Generation, one of the country’s largest power producers, announced yesterday it would begin to close five 50 megawatt coal-fired stations in Tangshan, a steelmaking centre near Beijing.

Until recently, local officials have had little incentive to enforce pollution laws as their performance has been judged on how fast their district’s economy grows.

But the Communist party is trying to institute a system for judging officials that takes into account water and air quality.

What's next?

About the climate cover-up

About the climate cover-up

Democracy is utterly dependant upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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