Tim Lambert at his ever-interesting blogsite, Deltoid, is reporting that the new environmental reporter for The Australian is Matthew Warren, who as early as June 5th of this year was Director of External Affairs for the New South Wales Mineral Council - an association heavily invested in the promotion of coal-fired electricity.

On many occasions I have heard PR pros exclaim "PR would be so much easier if I only had my own newspaper!" Seems that Mr. Warren is getting just that, his own newspaper to sell the public on the benefits of "clean coal"  technology and the like. Mr. Warren will fit in well with the folks at The Australian who have been touting the climate change denial message for quite some time now.