You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.

Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.

Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.

Comments

Really good talk, nice balance between pushing for integrity, showing that some organizations are engaging in pure propoganda, and presenting good science. Thanks for publishing it here.