You Can't Spin Mother Nature

Thu, 2007-07-19 01:01Jim Hoggan
Jim Hoggan's picture

You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.

Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.

Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.

Previous Comments

It’s an excellent talk. I hope it has good results.

Really good talk, nice balance between pushing for integrity, showing that some organizations are engaging in pure propoganda, and presenting good science. Thanks for publishing it here.

[x]

A new report, issued the same day the latest round of global climate negotiations opened in Peru, highlights the fracking industry's slow expansion into nearly every continent, drawing attention not only to the potential harm from toxic pollution, dried-up water supplies and earthquakes, but also to the threat the shale industry poses to the world's climate.

The report, issued by Friends of the Earth Europe, focuses on the prospects for fracking in 11 countries in Africa, Asia, North...

read more