You Can't Spin Mother Nature

Thu, 2007-07-19 01:01Jim Hoggan
Jim Hoggan's picture

You Can't Spin Mother Nature

This is the speech that I delivered last month at the Canadian Public Relations Society's National Conference in Edmonton, Alberta.

Given that it is a fairly direct assault on the manipulative tactics that are, increasingly, giving the public relations industry a bad name, I thought I might receive a defensive reaction from some of my professional colleagues. Instead, what I found, after a quick and convincing standing ovation, was a deep level of concern and tremendous willingness to deal with the issues that I raise in the talk.

Putting aside the political debate over climate change - which continues unabated on its well-funded, but surrealistic trajectory - I am optimistic that in both Canada and the U.S., a significant majority of public relations professionals are determined to trim the spin out of what we do.

Comments

It’s an excellent talk. I hope it has good results.

Really good talk, nice balance between pushing for integrity, showing that some organizations are engaging in pure propoganda, and presenting good science. Thanks for publishing it here.

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High-speed train

Aggressively tackling global warming through better public transportation and increased energy efficiencies could increase global GDP by between $1.8 trillion and $2.6 trillion annually, a new report has found.

Released on Monday, the report by the World Bank and the ClimateWorks Foundation said tackling global warming now would also save as many as 94,000 lives a year from pollution-related diseases and reduce crop losses.

The report —...

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