Carbon Lobby Campaign Targets Color-Blind Readers

Thu, 2010-07-15 06:23Ross Gelbspan
Ross Gelbspan's picture

Carbon Lobby Campaign Targets Color-Blind Readers

A group with ties to the fossil fuel industry launched a new ad campaign today pushing the idea that carbon dioxide isn’t an environmental pollutant. The organization “C02 is Green” funded a half-page advertisement in The Washington Post urging people to call their senators and seek a vote against “the president’s cap-and-trade bill that will increase your cost of living and not change the climate. “The bill is based on the false premise that man-made CO2 is a major cause of climate change,” the ad says. “Real, empirical evidence indicates it is not.”

 

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Are there no laws against misleading advertising in the US? In the “real empirical evidence” claim they’ve gone beyond deliberately loosely-worded spin to outright lies - surely this is actionable?

… but the deniers would like nothing more than the attention a lawsuit over that misleading advert would bring them.

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Every good magician knows that the key to success is misdirecting the audience. You have to draw everyone’s attention away from your ultimate goal in order to perform the trick. Politics is no different, and one of the greatest misdirections in recent memory has been pulled off by the fossil fuel industry.

While most of the environmental movement was (rightfully) focusing attention on stopping the Keystone XL tar sands export pipeline from crossing over one of the most vital aquifers in the U.S., the dirty energy industry was quietly building a network of...

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