Carbon Lobby Campaign Targets Color-Blind Readers

Thu, 2010-07-15 06:23Ross Gelbspan
Ross Gelbspan's picture

Carbon Lobby Campaign Targets Color-Blind Readers

A group with ties to the fossil fuel industry launched a new ad campaign today pushing the idea that carbon dioxide isn’t an environmental pollutant. The organization “C02 is Green” funded a half-page advertisement in The Washington Post urging people to call their senators and seek a vote against “the president’s cap-and-trade bill that will increase your cost of living and not change the climate. “The bill is based on the false premise that man-made CO2 is a major cause of climate change,” the ad says. “Real, empirical evidence indicates it is not.”

 

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Are there no laws against misleading advertising in the US? In the “real empirical evidence” claim they’ve gone beyond deliberately loosely-worded spin to outright lies - surely this is actionable?

… but the deniers would like nothing more than the attention a lawsuit over that misleading advert would bring them.

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