Encana: Creepy, manipulative PR with icing on top

Tue, 2010-12-14 08:49Richard Littlemore
Richard Littlemore's picture

Encana: Creepy, manipulative PR with icing on top

Gas fraccing giant Encana has scripted a bunch of pre-schoolers to pretend to understand or care about shale gas and hydraulic fracturing. This creepy video shows the depths the oil industry will "drill" to in order to put a happy face on their efforts to spread pollution, above and below ground.

Comments

This is really low level pandering... Propagandists really should be ashamed of this one.

"Creepy" is right ... yakking it up with a bunch of kids barely out of nappies and thinking this is where the PR action is. All that's missing is a shot of EncanaGuy slicing the cake and slurping up the sparkly icing with his new group of acolytes, as further proof of Encana's good will.

This is just lower than low. Why don't they tell the kids...Your wells can get poisoned and you could die of cancer!

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“It’s coming,” a baritone voice warns as images of a fiery hellscape flash across the screen. “Lies. Deception,” someone whispers, just before the narrator launches into a diatribe about Josh Fox’s new documentary, Gasland Part II, in a youtube clip whose esthetic falls somewhere between b-horror movie and election season attack ad. It’s the sort of video that might be campy if it wasn’t made with an actual budget.

Posted last November under the account energyforamerica, the faux trailer is one of the first hits in a Gasland 2...

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