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Clearing the PR Pollution that Clouds Climate Science

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Debatable Science? The fallacy of Steve "the Junkman" Milloy

Many of the recent attempts to discredit the science of human-induced climate change have come in the form of challenging Vice-President Al Gore to a public debate . This, of course, is a big red herring when you consider that it is not "Al Gore's science," but instead the conclusion drawn through years of research by thousands of experts.

However, by tagging the scientific evidence that human activity in the form of burning fossil fuels (oil, coal and gas) is causing global warming as "Al Gore's science," right-wing think tanks and fossil fuel friendly front groups have effectively politicized an issue of science (at least in the United States).

The most recent campaign has been mounted by former tobacco company lobbyist Steve "the Junkman" Milloy and the fossil-fuel industry backed Business and Media Institute (BMI).

Here's their latest posting. And here's the definition of the scientific method for Milloy and the BMI. You'll notice that the definition does not include public debate, and this is  where Milloy and the BMI fail to grasp (or conveniently ignore) the most fundamental component of science.

It is through research that scientists debate.

What Milloy and others have effectively done is convince a large portion of the public that scientific findings are nothing more than an opinion to be considered and debated in the same way one might debate whether Britney Spears deserves custody of her children. 

So if Milloy and the BMI want a "scientific debate," I would suggest that instead of spending all their time and money on specious arguments, they instead fund actual research and begin to prove or disprove the evidence for human-induced climate change.

Or instead, I would suggest that Milloy and the BMI would be better off applying their skills in an arena of debate more suited to their way of thinking, namely the comment section on PerezHilton.com.

 

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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