TruthMarket

Tue, 2012-09-11 13:48Carol Linnitt
Carol Linnitt's picture

Cleaning Up Information Pollution: TruthMarket Creates Public Market for Truth

Truth can be a fickle thing. And when it comes to contentious, polarized and ideologically driven issues – like climate science, the safety of fracking, or the feasibility of renewables – the ‘truth’ can be hard to find amidst the noise.

With industry-sponsored misinformation firms like the Heartland Institute or Energy in Depth playing a prominent role in ‘public education,’ and with growing factious opposition between politicians and partisan groups, the public domain has flooded with so-called scientific or expert claims intended to mislead, manipulate and sway popular opinion. Our public discourse on many key issues is polluted.

Since yesterday, however, the public has a new role to play in the information marketplace.
 
TruthMarket, a public platform designed to improve the conditions of political, commercial and scientific dialogue, announced its designs for increased public scrutiny of truth claims. The website is modeled after grassroots online campaigning, where crowd-sourced investigations challenge the veracity of politicized rhetoric.  
 
Rick Hayes-Roth, Ph.D., the founder of TruthMarket and its parent enterprise Truth Seal Corp., said yesterday in a press release, “false claims, half-truths and biased polls are polluting public dialogue, commerce and public trust.” He added, “it’s time to do something constructive and give the public a mechanism to openly challenge false claims and reinforce honest dialogue.”
 
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