A Media Matters analysis reveals that The Wall Street Journal's editorials on acid rain mirrored misleading talking points featured in coal industry advertisements running elsewhere in the paper in the 1980s. The Journal also heavily promoted the claims of one particular industry consultant that was on the wrong side of science on acid rain, secondhand smoke and climate change. Years later, as industry groups orchestrate efforts to cast doubt on the science demonstrating health and climate impacts of fossil fuel use, the Journal continues to aid their efforts.
In the winter of 1981, the Coalition for Environmental-Energy Balance, a front group for the coal industry, ran several advertisements in The Wall Street Journal defending the industry's emissions of sulfur dioxide, which were contributing to acid rain. The ads cast doubt on the threat of acid rain, warned about the cost of regulation, and claimed that calls for action to address sulfur dioxide emissions were politically motivated. The Wall Street Journal's editorial board used these same rhetorical tactics to forestall action on acid rain, as a previous Media Matters analysis found.