It seems that the start of the Harper Government's $16.5 million advertising campaign to push the US to turn to Canadian energy, specifically by supporting the Keystone XL pipeline and tar sands oil production, isn't quite having the impact that the Conservatives were hoping for.
Lee-Anne Goodman writes for the Canadian Press, that “efforts by the Conservative government to sell Americans on the virtues of Canadian natural resources failed to impress those south of the border, according to a new report, and even left them puzzled over assertions that Canada is America's best friend.”
The $58,000 government commissioned Harris-Decima report found that the advertising push by Natural Resources Canada left focus groups in Washington D.C. “befuddled” by the campaign's tagline, “America's best friend is America's best energy solution.”
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