After several years of talks, the Rainforest Action Network (RAN) scored a major victory this month, when they were finally able to convince the Disney Corporation to give up their destructive environmental printing practices.
Disney is one of America’s top ten publishers of children’s books, and an analysis by RAN showed that the bulk of the company’s paper for their printing was coming from the endangered Indonesian rainforests. This was first discovered in 2010, and RAN was able to convince eight of the top U.S. publishers to change their practices and swear off the use of rainforest pulp for their paper. Nine of the top ten publishers were found to be using paper pulp that came directly from the Indonesian rainforests.
At that time, however, Disney (along with Harper Collins) refused to sign onto the idea.