FrackFeed.com is a new oil and gas industry-supported website whose mission is to challenge the negative public perception of fracking. That’s a tall order since public awareness and opposition to fracking is growing following the passage of a fracking ban in Denton, Texas, as well as a de-facto ban in New York and other high-profile efforts to protect public safety and water supplies by limiting or outright stopping the risky shale extraction technique in communities worldwide.
The group behind the FrackFeed.com website, North Texans for Natural Gas (NTNG), claims it is “a grassroots organization” that “aims to give a voice to those who support natural gas.” But as readers of DeSmog know, the oil and gas industry has long used expensive astroturf tactics to gin up the appearance of grassroots support to mask what are actually corporate public relations campaigns.
”When the fossil fuel industry tries to pretend it’s a grassroots movement, it always manages to fail the Turing test,” Bill McKibben, founder of the environmental activist group 350.org, told DeSmog. “I mean, there’s something just inextricably bogus about it.”