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Clearing the PR Pollution that Clouds Climate Science

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Joseph Bast

Three Full-Page Whoppers from the Heartland Institute (Part Two)

The Heartland Institute has reared its hoary head again, this time fronting three full-page color ads in the Washington Post targeting lawmakers now debating the American Clean Energy and Security Act (ACES) on Capitol Hill.

As I mentioned in my last post, it is not often the denial machine resorts to something as clumsy as buying media exposure. This indicates just how desperate their oily funders are to avoid meaningful regulation of filthy fuels.

That they have managed to dodge this bullet for so long, illustrates just how brilliant Big Oil has been at precluding pesky laws for their dangerous product.

I promised in my last post to pull apart some of the knee-slappers and nose-stretchers in these full-page propaganda pieces and I will try not to disappoint. There is plenty to work with...


Read more: Three Full-Page Whoppers from the Heartland Institute (Part Two)

What's next?

Three Full-Page Whoppers from the Heartland Institute (Part One)

You can often judge progress by the reaction of those opposed to it. If that's true, we may finally be getting somewhere.

The notoriously unethical Heartland Institute is blowing a bundle of cash in an all-out effort to derail climate change legislation moving through Congress. The Heartland folks have never been overly encumbered by either ethics or accuracy and their latest effort is no exception.

Heartland is fronting three full-page ads in the Washington Post, transparently targeted at lawmakers now horse-trading over the draft American Clean Energy and Security Act (ACES).

So what does that kind of action cost? According the Washington Post website, close to $250,000. But that is pocket change for Big Oil and Big Coal, who stand to lose big if US climate policy moves into the 21st century.

 

The ads deadpan three hilariously audacious whoppers:

I’ll deal with the content of the full-page propaganda effort in a separate post but the first thing to note is the desperation of the tactics.

These are sophisticated players and such ham-handed lobbying techniques are typically a last resort in the public relations toolkit. This latest move illustrates just how isolated vested oil and coal interests have become in the climate change debate.


Read more: Three Full-Page Whoppers from the Heartland Institute (Part One)

What's next?

Denier Conference Readies for Round Three

Among the many conservative think tanks faithfully pushing the skeptic message in Washington, D.C., few are as prominent—or, should I say, infamous—as the Heartland Institute. The “independent” research and non-profit group has the dubious distinction of having organized the first major denier-palooza, the “International Conference on Climate Change,” last year. Despite a less than stellar showing, and an even more lukewarm follow-up in March, it’s hoping that the third time will be the charm.

The likes of Senator James Inhofe, Lord Christopher Monckton and Anthony Watts will be descending on the Washington Court Hotel this week to discuss the “widespread dissent to the asserted “consensus” on the causes, consequences, and proper responses to climate change.” Its ostensible purpose will be to “expose Congressional staff and journalists to leading scientists and economists in the nation’s capital” and demonstrate that “global warming is not a crisis and that immediate action to reduce emissions is not necessary”—which it calls the emerging consensus view of (the handful of) scientists outside the IPCC.


Read more: Denier Conference Readies for Round Three

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It's climate that changes, but weather that kills you

There is no proof whatever that the devastating strength of cyclone Nargis is related to climate change. There is no concrete evidence that the deadliest tornado season in a decade can be linked to global warming.

There is a smoking gun, and it has human fingerprints all over it. The case against the fossil-fuel-burning culprits has certainly been proved beyond reasonable doubt, but because the worst offenders are rich and influential, there is still no one up on charges.


Read more: It's climate that changes, but weather that kills you

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Heartland Insitute Backs off Fraudulent List - Refuses to Apologize

The Heartland Institute has withdrawn its claim of having identified "500 Scientists with Documented Doubts about Global Warming Scares," but is refusing the demands by dozens of those scientists to be removed from the Heartland's original offending document.

Heartland President Joseph Bast rationalizes that aside from the misleading headline, "none of the articles and news releases produced by The Heartland Institute or the Hudson Institute (the original source of the lists) claims that all of the scientists who appear in the lists currently doubt that the modern warming is man-made."


Read more: Heartland Insitute Backs off Fraudulent List - Refuses to Apologize

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A Few Scientists Who Won't Deny Being Deniers

We can now count the dead and the imaginary among the shrinking number of scientists in the Heartland Institute list of 500 Scientists with Documented Doubts of Man-Made Global Warming Scares.

"Bond, G., Lamont-Doherty Earth Observatory;" "Bradbury, J. Pratt, USGS;" and "Keeling, Charles D., Scripps Institute of Oceanography" are all deceased and therefore unable to join the chorus of legitimate scientists who are demanding that their names be removed from the list.


Read more: A Few Scientists Who Won't Deny Being Deniers

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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