josephine cooper

Wed, 2007-05-02 21:00Richard Littlemore
Richard Littlemore's picture

The Toyota Technique: Talking Out of Both Sides of Your Mouth

Toyota, the world's new number one automaker has been winning praise far and wide for the fuel efficiency of its fleet. And Toyota Vice President Josephine Cooper said in a recent TV interview that “Toyota has long supported increasing fuel economy standards for vehicles, which means increasing CAFE [Corporate Average Fuel Efficiency] standards.”

This would be noble if it were true.

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