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Clearing the PR Pollution that Clouds Climate Science

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josephine cooper

The Toyota Technique: Talking Out of Both Sides of Your Mouth

Toyota, the world's new number one automaker has been winning praise far and wide for the fuel efficiency of its fleet. And Toyota Vice President Josephine Cooper said in a recent TV interview that "Toyota has long supported increasing fuel economy standards for vehicles, which means increasing CAFE [Corporate Average Fuel Efficiency] standards."

This would be noble if it were true.


Read more: The Toyota Technique: Talking Out of Both Sides of Your Mouth



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Help us clear the PR pollution that clouds climate science.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.


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