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Fri, 2013-11-08 09:52Ben Jervey
Ben Jervey's picture

South Portland Tar Sands Pipeline Defeat: Big Oil Outspends Local Grassroots 6-to-1

Of all the elections and ballot measures voted on around the country on Tuesday, perhaps the most egregious example of the fossil fuel industry’s money influencing an outcome was seen in South Portland, Maine.

Voters in the coastal city were deciding whether to approve a ballot item that would have essentially prevented the loading of tar sands crude onto ships in the South Portland harbor.

The proposed Waterfront Protection Ordinance, which appeared on the ballot after the Protect South Portland citizens group gathered enough signatures this past Spring, was voted down by less than 200 votes, out of 8,714 total votes cast.

In the months leading up to the vote, local residents were bombarded with media and direct mail campaigns opposing the ordinance. The week before the election, campaign finance reports revealed that the oil industry had pumped over $600,000 into ads and mailings opposing the measure.

The Save Our Working Waterfront campaign received most of its funding from big oil companies and industry groups like Citgo, Irving, and the American Petroleum Institute. A good chunk of the money raised - $123,427 to be exact - was used to hire the Maryland-based consultancy DDC Advocacy, which advertises its ability to organize online campaigns and “local grassroots” advocacy.

Contrast that $600,000 with the roughly $100,000 raised by the three local groups, including Protect South Portland, to support the ordinance.

According to Crystal Goodrich, who organized the door-to-door campaign efforts for Protect South Portland, the oil industry spent more per voter - about $32 per voter in this town of just 19,000 voters - than in even the most expensive elections across the country. “The oil industry bought this election at more than $135 per vote,” said Goodrich, calculating the cost for each “no” vote.

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