A long-awaited campaign to rebrand fossil fuels called Fueling U.S. Forward made its public debut at the Red State Gathering 2016 on Saturday, where the organization's President and CEO Charles Drevna gave attendees the inside scoop on the effort, and confirmed that the campaign is backed financially by Koch Industries.
Back in February, Peter Stone first reported in the Huffington Post that a $10 million-a-year effort was proposed by a Koch Industries board member, James Mahoney, and Mr. Drevna, aiming “to boost petroleum-based transportation fuels and attack government subsidies for electric vehicles.” In early August, the Fueling U.S. Forward website launched, and on Saturday, the first public comments were made about the campaign by Mr. Drevna, and they revealed a lot about how the Koch-backed initiative is working to re-frame fossil fuels.
“We need a sustainable energy to ensure the future of the country,” Mr. Drevna told the audience.
The source of that energy? That which Mr. Drevna labeled “reliable, abundant, efficient and sustainable fuels.”
“Folks, that's of course the fossil fuels,” he immediately added.