Why bother doing something when you can just say you did it? That seems to be the cynical sentiment driving a lucrative growth industry: corporate green washing.

Consumers are increasingly demanding that companies demonstrate their commitment to the environment through responsible practices. Many of these companies are instead providing PR spin and phony labeling in an effort to keep doing what they have been doing while improving their corporate image.

Here's a short video produced by documentary filmmaker Jon Cooksey and his team at How To Boil a Frog, featuring DeSmog Project co-founder Jim Hoggan. Enjoy!

Oil giant Royal Dutch Shell has been ordered to withdrawal 'misleading' advertising in Holland after the environmental group Friends of the Earth claimed the ads were a case of "greenwashing."

The ads showing flowers emitting from smoke stacks made the claim that Shell's greenhouse gas emissions were being recycled and used to grow flowers in actual greenhouses. The Dutch Advertising Code Authority stated, "Shell suggests that all of these gases are recycled and that is not the case, so our committee found a misleading environmental claim."