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Clearing the PR Pollution that Clouds Climate Science

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Interval measures - Part 5 of "Ew, I just stepped in a Heartland study!"

This is part 4 in a series on the Heartland Institute's supposedly rigorous study (pdf) on the state of global warming science. This flawed paper has been distributed to 10,000 Utahns by the Utah-based Sutherland Institute, a "sister" of the Heartland Institute.

Paul T. Mero, the president of the Sutherland Institute claims that, "for skeptics, we went out of our way to include a special analysis of the methodology used to create this study. This report is an honest reflection of the international scientific community..."

Let's see how that holds up.

Flaw #1: Heartland's study makes incorrect assumptions about levels of agreement and disagreement


Read more: Interval measures - Part 5 of "Ew, I just stepped in a Heartland study!"

What's next?

Leading questions - Part 4 of "Ew, I just stepped in a Heartland study!"

This is part 4 in a series on the Heartland Institute's supposedly rigorous study (pdf) on the state of global warming science. This flawed paper has been distributed to 10,000 Utahns by the Utah-based Sutherland Institute, a "sister" of the Heartland Institute.

Paul T. Mero, the president of the Sutherland Institute claims that, "for skeptics, we went out of our way to include a special analysis of the methodology used to create this study. This report is an honest reflection of the international scientific community..."

Let's see how that holds up.

Flaw #3: Heartland's study uses leading questions


Read more: Leading questions - Part 4 of "Ew, I just stepped in a Heartland study!"

What's next?

A snapshot in time: Part 3 of "Ew, I just stepped in a Heartland study!"

This is part 3 in a series on the Heartland Institute's supposedly rigorous study (pdf) on the state of global warming science. This flawed paper has been distributed to 10,000 Utahns by the Utah-based Sutherland Institute, a "sister" of the Heartland Institute.

Paul T. Mero, the president of the Sutherland Institute claims that, "for skeptics, we went out of our way to include a special analysis of the methodology used to create this study. This report is an honest reflection of the international scientific community..."

Let's see how that holds up.

Flaw #2: Heartland's study is based on opinions from 4 years ago


Read more: A snapshot in time: Part 3 of "Ew, I just stepped in a Heartland study!"

What's next?

Random Sampling - Part 2 of "Ew, I just stepped in a Heartland study!"

This is part 2 in a series on the Heartland Institute's supposedly rigorous study (pdf) on the state of global warming science. This flawed paper has been distributed to 10,000 Utahns by the Utah-based Sutherland Institute, a "sister" of the Heartland Institute.

Paul T. Mero, the president of the Sutherland Institute claims that, "for skeptics, we went out of our way to include a special analysis of the methodology used to create this study. This report is an honest reflection of the international scientific community..."

Let's see how that holds up.

Flaw #1: Heartland's study is not based on a random sample.


Read more: Random Sampling - Part 2 of "Ew, I just stepped in a Heartland study!"

What's next?

Utah's "Sutherland Institute" joins the Heartland misinformation campaign

Part 1 of "Ew, I just stepped in a Heartland study!"

A headline on Utah's KCPW public radio exclaims "Conservative Think Tank Says Global Warming Needs More Study," originates from a news release issued by a group calling themselves the "Sutherland Institute."

Sutherland president Paul T. Mero argues that there is so much uncertainty surrounding the science of climate change that it is just too early for government to form any public policy.

Mero and his Institute are touting a "study" (pdf) released earlier this year by their "sister" think tank, the dubious Heartland Institute as evidence of their conclusion.

Read more: Utah's "Sutherland Institute" joins the Heartland misinformation campaign

What's next?
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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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