Canadian Vehicle Manufacturers' Association

Wed, 2007-11-07 17:40Jim Hoggan
Jim Hoggan's picture

Automakers: 1% of the Solution; 99% of the Problem

The Canadian Vehicle Manufacturers' Association (CVMA) has launched a highly misleading advertising and PR campaign against new emission standards - especially targeting individual provinces (like British Columbia) that have the courage to push ahead of limp or non-existent federal regulations.

Saying that “new cars, SUVs and light duty vans and pickups contribute just 1% of greenhouse gases in Canada each year,” and claiming that “strict new standards are coming forward nationally in both Canada and the US,” the car makers say the provinces (and presumably US states) should stay out of the process.

This is misleading in its content and an abdication of automotive responsibility - a demonstration of why car makers, which could be an important part of the climate change solution, have chosen instead to stick with a PR campaign that is 99% of the problem.

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