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Clearing the PR Pollution that Clouds Climate Science

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Rajendra Pachauri

IPCC Fumbles Media Relations Strategy, Must Review Basic Principles of Public Relations

Andy Revkin’s revelations over the weekend about the botched media relations strategy deployed by the head of the Intergovernmental Panel on Climate Change, Rajendra Pachauri, demonstrate that the IPCC has failed to learn from its recent missteps in managing public communications.

If you don’t have anything to hide, don’t act as if you do.

Being thrust into the media spotlight and subjected to sudden intense scrutiny can rattle any organization, and the IPCC is hardly the first institution to be accused of resorting to a “bunker mentality” and evading media inquiries. But, as Revkin points out correctly, sheltering yourself from the press is bound to backfire, creating more skepticism about your activities when you should really focus on explaining your work more clearly and operating with greater transparency.

For an organization like the IPCC - which has been accused of holding information too closely to its chest - to send an open letter advising its lead authors and editors to “keep a distance from the media” demonstrates PR mismanagement at its worst. It reinforces the perception that IPCC leadership doesn’t really know what it is doing.

That’s unfortunate because the IPCC has reportedly been spending a lot of time internally reviewing its operations to increase transparency. But this memo doesn’t help demonstrate that fact, by a long shot.


Read more: IPCC Fumbles Media Relations Strategy, Must Review Basic Principles of Public Relations



IPCC Chief Calls Canada a Climate "Opportunist"

Canada is being "opportunistic" in its stance on carbon emissions reductions, the head of the Nobel Prize-winning IPCC said Thursday.

Canada has said emissions reductions targets should apply to all major emitters, including China and India, although past negotiations have agreed that industrialised countries bear greater responsibility for climate change.

"It is really an opportunistic position that they are taking," said Rajendra K. Pachauri,. "This particular government has been a government of skeptics. They do not want to do anything on climate change," Pachauri said.


Read more: IPCC Chief Calls Canada a Climate "Opportunist"



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Help us clear the PR pollution that clouds climate science.

About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.


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