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Clearing the PR Pollution that Clouds Climate Science

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Jean Charest

Who's that guy standing next to Wolverine?

Absent a Captain Canuck, Quebec's Jean Charest Takes the Stage

On a day when the head of the Intergovernmental Panel on Climate Chage was quoted dismissing Canada as "not at the table" in climate negotiatons, Quebec Premier Jean Charest took to the stage at Climate Week in New York.

Flanking actor Hugh Jackman (with former British Prime Minister Tony Blair standing on the other side), Charest looked both oddly out of place - and right in his element.

The latter part is understandable. He has been on this file from the beginning. He attended the Rio summit in 1992 as Canada's Environment Minister. As the Quebec Premier since 2003, he has been a national leader in setting reasonably progressive climate policy.

On Monday, he stressed the importance of that action, in Canada and around the world, calling for leadership and engagement from what he characterized as "sub-national states."


Read more: Who's that guy standing next to Wolverine?

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Training Day: Al Gore offers "The Truth" - slide by slide

“We have passed the tipping point, but I don’t believe that we have passed the point of no return.”

That was Al Gore Saturday, trying to reassure the 250 volunteers who had come to Montreal to learn to spread The Inconvenient Truth.

Saturday was the serious work day at The Climate Change-Canada’s first training session, with Al Gore leading a diverse and clearly committed group of volunteers through his Academy Award-winning presentation, slide by slide.


Read more: Training Day: Al Gore offers "The Truth" - slide by slide

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The Inconvenient Truthteller: Al Gore captivates Montreal

Al Gore strode into Montreal Friday evening and the city embraced him as one of its own. In fact, I can’t quite imagine that he gets quite this kind of welcome anywhere else.

First of all, his visit was sponsored by La Presse, which guaranteed a pretty compelling advance. And if the front page coverage wasn’t impressive enough, the full-colour special section on climate change would have to turn your head.


Read more: The Inconvenient Truthteller: Al Gore captivates Montreal

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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