American Coalition for Clean Coal Electricity

Mon, 2009-05-11 12:23Kevin Grandia
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ACCCE’s Wild and Crazy Advertising Claims Debunked

The American Coalition for Clean Coal Electricity (ACCCE) is running ads on the websites of the Washington Post and The Hill citing a potentially fraudulent survey which claims that “72% of opinion leaders support coal electricity.”

Sun, 2009-03-08 17:32Mitchell Anderson
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Wanted: Coal Industry Spin Doctor - Ethics Not Required

Looking for lucrative gig as a coal monger? The dirtiest industry in the world may have a job for you.

At top public relations firm working on behalf of the American Coalition for Clean Coal Electricity (ACCCE) is looking for a “Vice President, Paid and Digital Media” to increase the public’s “appreciation for the use of coal”.

And do they have money to burn… Big Coal is blowing more than $20 million for a massive on-line propaganda effort to spread their message  that coal is “clean”. More than $3 million is dedicated to “digital media programs” and another $17 million is being shoveled towards “media placement” in mainstream outlets.

That is just a small part of the media onslaught pushing the notion that its possible to apply an unproven and expensive technological band-aid to an industry that is pushing the world towards dangerous atmospheric tipping points.

This latest PR blitz is on top of the $45 million that Big Coal spent last year, including a whopping $10.5 million just to lobby Congress

It is not often that public gets to gaze this far into the maw of the mighty media machine of the coal lobby. Our good friends at Think Progress broke the story when a senior staff member at Center for American Progress was bizarrely approached by head hunting firm for the position, and was sent this confidential job description. It’s not confidential anymore…

Big Coal is looking for someone who will:

Work with ACCCE’s senior staff to prepare recommended strategies and tactical plans for engagement in shaping public attitudes and in support of public policy advocacy goals.

They will judge their success on the “Effective expansion of the America’s Power campaign in digital media formats (including, but not limited to, on-line/display, social media, and other digital formats).

Thu, 2009-03-05 10:39Kevin Grandia
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Coal Industry Spin Doctor Joe Lucas Refuses to Admit Coal Contributes to Global Warming

In an interview on CNN, Joe Lucas, the Vice President of the Americans for Clean Coal Electricity (ACCCE) refused to admit that burning coal contributes to global warming.

This shouldn’t come as a shocker to anyone in the know, Lucas has spent the better part of decade running public campaigns that donwplay the realities of climate change. As you can see on his new website for ACCCE Lucas is trying hard to shed that past and wrap his latest coal lobby project in a blanket of green:

accce-clean-coal-joe lucas

But a wolf can only hide in a sheep’s green clothing for so long before they slip.

Lucas stunningly refuses to admit in the CNN interview whether or not the burning of coal even contributes to global warming.

NARRATOR: Still, the industry refuses to say its plants contribute to global warming.

INTERVIEWER: Can you just answer that yes or no–If you believe that burning coal causes global warming?

JOE LUCAS (shaking head no): I don’t know. I am not a scientist.

Actually Joe, you don’t need to be a scientist to know that burning coal contributes 40 percent of U.S. CO2 emissions.

You can watch it online here on CNN.com (approximately 2:00 minutes in): No country for ‘coal’ men

Fri, 2009-01-16 12:54Kevin Grandia
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Leaked Clean Coal Strategy Memo to Peabody Energy

A 2004 memo from Steve Miller, CEO of a coal industry lobby group to the CEO of Peabody Energy, details the public relations and lobbying strategies being used to deal with issues ranging from climate change to Mercury.

When it rains it pours.

Earlier today we told you about a newsletter written by a Virginia-based public relations firm called the Hawthorn Group that sent out a newsletter to their “friends and family” outlining the work they did on behalf of a coal industry lobby group called the American Coalition for Clean Coal Electricity.

Now we’ve came across a 2004 memo to coal giant Peabody Energy (NYSE: BTU) from Steve Miller, then President of the Center for Energy and Economic Development (now called American Coalition for Clean Coal Electricity) to Irl F. Engelhardt, the CEO of one of the largest coal companies in the world, Peabody Energy.

The memo provides a lot of insight into the strategies and tactics that the coal lobby was using at the time to spin everything from Mercury to climate change to the McCain-Lieberman bill.

Below are some of the choice quotes, if you want to download the entire document in PDF go here: Coal Industry Strategy Letter to CEO of Peabody Energy.

Fri, 2009-01-16 11:34Kevin Grandia
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Coal lobby PR firm memo boasts about manipulating Democrats and Republicans

UPDATE: we also just found a 2004 strategy memo from the head of a coal lobby group to the CEO of Peabody Energy.

A Virginia-based public relations firm called the Hawthorn Group sent out a newsletter to their “friends and family” outlining the work they did on behalf of a coal industry lobby group called the American Coalition for Clean Coal Electricity.The newletter outlines in quite a bit of detail about how Hawthorn spindoctored coal during the Presidential election.

The newsletter starts:

“We thought the most fixated of the political and communications “junkies” might find interesting some highlights of a recent grassroots campaign Hawthorn created and managed for the American Coalition of Clean Coal Electricity (ACCCE).”

Hawthorn celebrates the fact that their coal-is-clean campaign was a success:

“In September 2007, on the key measurement question—Do you support/oppose the use of coal to generate electricity?—we found 46 percent support and 50 percent oppose. In a 2008 year-end survey that result had shifted to 72 percent support and 22 percent oppose. Not only did we see significantly increased support, opposition was cut by more than half. Republican presidential candidate Sen. John McCain addresses a crowd wearing “Clean Coal hats” in Pennsylvania.”

Fri, 2008-12-12 11:57Kevin Grandia
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ACCCE Coal Carolers scrubbed, scrapped and gone forever (I hope)

The other day I wrote a post titled, “Give the gift of Asthma and a Warmer Planet this Christmas” on what might have to be the most blatant pro-coal marketing bafflegab in the history of the United States.

The campaign was run by the coal-industry front group the American Coalition for Clean Coal Electricty (ACCCE) and it featured little lumps of coal that sang distateful pro-coal renditions of classic Christmas carols, like this:

As I wrote at the time, “… this latest publicity stunt is absolutely absurd and shows just how far the coal lobby is willing to go to market their dirty product as somehow being clean.

Tue, 2008-12-09 16:22Kevin Grandia
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Give the gift of Asthma and a Warmer Planet this Christmas

I don’t even know what you call the latest marketing ploy by the coal industry lobby group the American Coalition for Clean Coal Electricity (ACCCE). But if there’s one thing that is for certain it’s that ACCCE has way too much time and money on their hands.

I encourage you to check out ACCCE’s Clean Coal Carolers - I really don’t mind sending a bunch of traffic their way because this latest publicity stunt is absolutely absurd and shows just how far the coal lobby is willing to go to market their dirty product as somehow being clean. In fact, I think you should send this to everyone you know, show them how ridiculous this clean coal marketing has actually become.

ACCCE’s dancing coal carolers actually remind me of another marketing campaign from a few years back, maybe it’s where they found their inspiration:

Mon, 2008-10-20 20:59Kevin Grandia
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Coal is not the answer

Sierra Club has launched a great new site going after the “clean coal” marketing machine.

Good to see more organizations countering the $40 million “coal is clean” campaign launched by the coal industry late last year under the guise of third-party group calling itself the “American Coalition for Clean Coal Electricity” (ACCCE).

Sierra Club even came up with a great video that puts to rest the ridiculous argument that somehow the dirtiest energy in the world is somehow clean…

Wed, 2008-09-03 14:18Kevin Grandia
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Grilling Clean Coal at the Republican Convention

Blogger Matt Stoller is at the Republican National Convention and he had the chance to ask members of the “coal is the best thing ever” team - bought and paid for by the coal industry - whether they thought coal is actually clean. 

No surprise that they had no idea:




Fri, 2008-08-29 12:09Emily Murgatroyd
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NY Time's Andy Revkin on the 'Allure of Clean Coal'

On his NY Time's DotEarth blog, journalist Andy Revkin writes:

This enduring notion — that the world can have its coal and climate, too, by pumping the carbon dioxide from combustion into the earth — has been promoted by institutions including Peabody Energy, the world’s biggest coal company (see its coal-sales ticker here), and the Natural Resources Defense Council. A group that pushed the clean-coal theme at the Democratic convention, the American Coalition for Clean Coal Electricity, will be heading to the Republican convention next week. Environmentalists have attacked the group as the latest in a string of industry propaganda mills.

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