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Clearing the PR Pollution that Clouds Climate Science

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ACCCE

Duke Energy Quits Controversial Coal Lobby Front Group

In a potentially devastating move for the Washington, DC coal lobby, Duke Energy has announced that it is canceling its membership with the controversial American Coalition for Clean Coal Electricity (ACCCE).

You'll recall that ACCCE was the coal industry front group recently involved in the Bonner and Associates scandal where fake letters from influential organizations like the AARP were sent to members of Congress urging them to vote against the Waxman-Markey clean energy bill.

According to a report in the National Journal today, Duke Energy "left the American Coalition for Clean Coal Energy on Tuesday over differences with "influential member companies who will not support passing climate change legislation in 2009 or 2010."

Josh Nelson at Enviroknow obtained a copy of Duke Energy's talking points on the matter:

The following are talking points related to Duke Energy withdrawing from the American Coalition for Clean Coal Electricity, which Duke Energy has been a member of since the fall of 2007.

· While some individual members of ACCCE are working to pass climate change legislation, we believe ACCCE is constrained by influential member companies who will not support passing climate change legislation in 2009 or 2010.

· This became increasingly apparent during and after the debate on the Waxman/Markey legislation in the U.S. House in recent months.

· This is not consistent with Duke Energy’s work to pass economy-wide and cost effective climate change legislation as soon as possible.

· Therefore, effective Sept. 1, 2009, Duke Energy resigned from ACCCE

I expect there will be more moves like this in the near future as energy companies begin to realize that siding with front groups like ACCCE put them on the wrong side of the clean energy issue and the downside of being associated with such a group far outweigh any benefits.


Read more: Duke Energy Quits Controversial Coal Lobby Front Group

What's next?

Congress Should Expose or Outlaw Astroturfers

The venerable New York Times has reported the discovery of “More Fake Letters To Congress” by Bonner & Associates, the Astroturf specialists hired by Americans for Clean Coal Electricity (ACCE) to interfere with the vote on the Waxman-Markey bill.

As much as Bonner has tried to deny its involvement, the agency was clearly the source of forged letters, purporting to come from charitable organizations opposed to the climate bill. But then, Bonner’s record is well-recorded.

As William Greider described in his book, Who Will Tell the People, Bonner has operated a "boiler room" that featured "300 phone lines and a sophisticated computer system, resembling the phone banks employed in election campaigns. Articulate young people sit in little booths every day, dialing around America on a variety of public issues, searching for 'white hat' citizens who can be persuaded to endorse the political objectives of Mobil Oil, Dow Chemical, Citicorp, Ohio Bell, Miller Brewing, US Tobacco, the Chemical Manufacturers Association, the Pharmaceutical Manufacturers Association and dozens of other clients.”


Read more: Congress Should Expose or Outlaw Astroturfers

What's next?

Ad firm touts its "clean coal" persuasion work

When it comes to the idea of clean coal author Jeff Goodell put it best: "Clean coal" is not an actual invention, a physical thing – it is an advertising slogan. Like "fat-free donuts" or "interest-free loans."

In other words, the idea that coal somehow fits the definition of "clean" is nothing more than an illusion created by ad firms and public relations spindoctors. The truth of the matter is that coal remains the dirtiest fossil fuel in America, pumping all sorts of nasty by-products into our air, like Mercury and heat-trapping greenhouse gases that are the main culprit when it comes to climate change.

Earlier this year we reported that the public relations firm behind the coal industry's multi-million dollar marketing blitz to put a clean shiny new face on coal was boasting their ability to manipulate the opinions of both Democratic and Republican politicians.

Now the advertising firm behind the heavily-aired "America's Power" campaign, R & R Partners - Advertising,  has come out with its own brag-sheet detailing the ad work it did for the coal industry's main front group the, "American Coalition for Clean Coal Electricity" (ACCCE).


Read more: Ad firm touts its "clean coal" persuasion work

What's next?

ACCCE’s Wild and Crazy Advertising Claims Debunked

The American Coalition for Clean Coal Electricity (ACCCE) is running ads on the websites of the Washington Post and The Hill citing a potentially fraudulent survey which claims that “72% of opinion leaders support coal electricity.”


Read more: ACCCE’s Wild and Crazy Advertising Claims Debunked

What's next?

Wanted: Coal Industry Spin Doctor - Ethics Not Required

Looking for lucrative gig as a coal monger? The dirtiest industry in the world may have a job for you.

At top public relations firm working on behalf of the American Coalition for Clean Coal Electricity (ACCCE) is looking for a “Vice President, Paid and Digital Media” to increase the public’s “appreciation for the use of coal”.

And do they have money to burn… Big Coal is blowing more than $20 million for a massive on-line propaganda effort to spread their message  that coal is “clean”. More than $3 million is dedicated to “digital media programs” and another $17 million is being shoveled towards “media placement” in mainstream outlets.

That is just a small part of the media onslaught pushing the notion that its possible to apply an unproven and expensive technological band-aid to an industry that is pushing the world towards dangerous atmospheric tipping points.

This latest PR blitz is on top of the $45 million that Big Coal spent last year, including a whopping $10.5 million just to lobby Congress

It is not often that public gets to gaze this far into the maw of the mighty media machine of the coal lobby. Our good friends at Think Progress broke the story when a senior staff member at Center for American Progress was bizarrely approached by head hunting firm for the position, and was sent this confidential job description. It’s not confidential anymore…

Big Coal is looking for someone who will:

Work with ACCCE’s senior staff to prepare recommended strategies and tactical plans for engagement in shaping public attitudes and in support of public policy advocacy goals.

They will judge their success on the “Effective expansion of the America’s Power campaign in digital media formats (including, but not limited to, on-line/display, social media, and other digital formats).


Read more: Wanted: Coal Industry Spin Doctor - Ethics Not Required

What's next?

Coal Industry Spin Doctor Joe Lucas Refuses to Admit Coal Contributes to Global Warming

joe-lucas-accce

In an interview on CNN, Joe Lucas, the Vice President of the Americans for Clean Coal Electricity (ACCCE) refused to admit that burning coal contributes to global warming.

This shouldn't come as a shocker to anyone in the know, Lucas has spent the better part of decade running public campaigns that donwplay the realities of climate change. As you can see on his new website for ACCCE Lucas is trying hard to shed that past and wrap his latest coal lobby project in a blanket of green:

accce-clean-coal-joe lucas

But a wolf can only hide in a sheep's green clothing for so long before they slip.

Lucas stunningly refuses to admit in the CNN interview whether or not the burning of coal even contributes to global warming.

NARRATOR: Still, the industry refuses to say its plants contribute to global warming.

INTERVIEWER: Can you just answer that yes or no--If you believe that burning coal causes global warming?

JOE LUCAS (shaking head no): I don't know. I am not a scientist.

Actually Joe, you don't need to be a scientist to know that burning coal contributes 40 percent of U.S. CO2 emissions.

You can watch it online here on CNN.com (approximately 2:00 minutes in): No country for 'coal' men


Read more: Coal Industry Spin Doctor Joe Lucas Refuses to Admit Coal Contributes to Global Warming

What's next?
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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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