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burning the future coal in america

Shower Congress with Coal in America

Filmaker David Novack never set out to make a film about the American coal industry, but he couldn't help himself after he witnessed first hand what coal was doing our health and environment.

I first met Novack a couple of years back when I was planning a new project called Coal is Clean/Coai is Dirty. Novack was just putting the finishing touches on his film Burning the Future: Coal in America and he was kind enough to provide me with some footage I could use for my project.

I knew coal was bad in so many ways: increased asthma rates in kids, Mercury in breast milk, smog, climate change, mountain top removal, and the list goes on. But what Novack's done with this film is bring the human voice to the dirty coal story. He makes it so real that you can't help but get angry and want to do something about it.

Burning the Future is the Inconvenient Truth of the American coal industry and anyone who sees it will walk away with a seething passion to fight the coal industry and wail away at the "clean coal" propaganda machine.


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Burning the Future: Coal in America

Want to learn the harsh realities of so-called "clean coal."

Director David Novack's documentary Burning the Future: Coal in America, will air on the Sundance Film Channel on May 13th. David told us that the DVD of his film will be out in a few weeks.

Here's a clip.


Read more: Burning the Future: Coal in America

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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