Eight years ago, climate communications expert George Marshall picked up a copy of The Independent from his doorstep on a Saturday morning. Looking at the front cover of that magazine, he said, got him thinking about the “peculiarities” of climate change.
In bold letters the headline read “The Melting Mountains: How Climate Change is Destroying the World’s Most Spectacular Landscapes” and inside it outlined how alpine tourism is at risk with roughly 50 years left before a warmer climate begins to claim the snowpack.
Marshall said what really struck him was what he saw next. “It was the Saturday newspaper, so I picked it up and out falls the travel supplement. The travel supplement is dedicated to visiting those spectacular places before they go, entirely by the medium of international flights.”
“There’s something peculiar in this and I had a long conversation with my wife about it: how there’s this disconnect between the concern expressed on the first three pages and the hedonism expressed in the travel supplement.”
He laughed, “What did Oscar Wilde say? We all kill the thing we love.”