John Bryant, CEO of snack food giant Kellogg's, found himself in hot water last week on a quarterly earnings call when one investor took the company to task for its part in destroying vital Indonesian peatlands that store vast amounts of climate-polluting carbon, and rainforests home to the last 400 remaining wild Sumatran tigers in the world.
Tony the Tiger is probably pretty embarrassed at the moment.
At issue is a recent partnership struck between Kellogg's and an Indonesian company called Wilmar, who is the largest supplier of palm oil in the world. Wilmar is rated the least sustainable publicly traded company in the world by Newsweek, lagging behind companies like Monsanto, Coal India, Dow Chemical and ExxonMobil.
In order to plant the palm trees that produce the palm oil, Wilmar destroys thousands of hectares of virgin Indonesian rainforest and peatlands every year. The last remaining 400 Sumatran tigers call these rainforests home and the peatlands are very important when it comes to climate change, as they store more carbon than the world emits in 9 years.
Kellogg's recently struck a partnership with Wilmar to buy their palm oil to use in the cheap snack foods it sells.
It's mass rainforest destruction in the name of Pringles.