Why bother doing something when you can just say you did it? That seems to be the cynical sentiment driving a lucrative growth industry: corporate green washing.
Consumers are increasingly demanding that companies demonstrate their commitment to the environment through responsible practices. Many of these companies are instead providing PR spin and phony labeling in an effort to keep doing what they have been doing while improving their corporate image.While this might buy them some time in the short term, the public is peeling back the green veil on eco-bunk. Have a look at this insightful article by Fred Pearce in the Guardian on the Great Green Swindle.