Joe Lucas

Sun, 2009-03-08 17:32Mitchell Anderson
Mitchell Anderson's picture

Wanted: Coal Industry Spin Doctor - Ethics Not Required

Looking for lucrative gig as a coal monger? The dirtiest industry in the world may have a job for you.

At top public relations firm working on behalf of the American Coalition for Clean Coal Electricity (ACCCE) is looking for a “Vice President, Paid and Digital Media” to increase the public’s “appreciation for the use of coal”.

And do they have money to burn… Big Coal is blowing more than $20 million for a massive on-line propaganda effort to spread their message  that coal is “clean”. More than $3 million is dedicated to “digital media programs” and another $17 million is being shoveled towards “media placement” in mainstream outlets.

That is just a small part of the media onslaught pushing the notion that its possible to apply an unproven and expensive technological band-aid to an industry that is pushing the world towards dangerous atmospheric tipping points.

This latest PR blitz is on top of the $45 million that Big Coal spent last year, including a whopping $10.5 million just to lobby Congress

It is not often that public gets to gaze this far into the maw of the mighty media machine of the coal lobby. Our good friends at Think Progress broke the story when a senior staff member at Center for American Progress was bizarrely approached by head hunting firm for the position, and was sent this confidential job description. It’s not confidential anymore…

Big Coal is looking for someone who will:

Work with ACCCE’s senior staff to prepare recommended strategies and tactical plans for engagement in shaping public attitudes and in support of public policy advocacy goals.

They will judge their success on the “Effective expansion of the America’s Power campaign in digital media formats (including, but not limited to, on-line/display, social media, and other digital formats).

Thu, 2009-03-05 10:39Kevin Grandia
Kevin Grandia's picture

Coal Industry Spin Doctor Joe Lucas Refuses to Admit Coal Contributes to Global Warming

In an interview on CNN, Joe Lucas, the Vice President of the Americans for Clean Coal Electricity (ACCCE) refused to admit that burning coal contributes to global warming.

This shouldn’t come as a shocker to anyone in the know, Lucas has spent the better part of decade running public campaigns that donwplay the realities of climate change. As you can see on his new website for ACCCE Lucas is trying hard to shed that past and wrap his latest coal lobby project in a blanket of green:

accce-clean-coal-joe lucas

But a wolf can only hide in a sheep’s green clothing for so long before they slip.

Lucas stunningly refuses to admit in the CNN interview whether or not the burning of coal even contributes to global warming.

NARRATOR: Still, the industry refuses to say its plants contribute to global warming.

INTERVIEWER: Can you just answer that yes or no–If you believe that burning coal causes global warming?

JOE LUCAS (shaking head no): I don’t know. I am not a scientist.

Actually Joe, you don’t need to be a scientist to know that burning coal contributes 40 percent of U.S. CO2 emissions.

You can watch it online here on CNN.com (approximately 2:00 minutes in): No country for ‘coal’ men

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