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Clearing the PR Pollution that Clouds Climate Science

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ocean acidification

Climate Denial Crock of the Week/1998 Revisited

One of the enduring myths of climate denialism is that global warming stopped sometime in the last decade. I see it in the blaring headlines of pseudoscience websites, in comments on my videos, even some of our most "distinguished" journalists have been taken in.

 


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The Oceans v. EPA

“Out of sight, out of mind,” is a pithy saying that aptly sums up the attitude most industrialized countries have toward ocean acidification. While there has been much (justified) hand-wringing about the terrestrial impacts of climate change, policymakers have largely ignored the threats posed by acidic seas – which are considerable.

For one, ocean acidification could wipe out a significant fraction of the world’s coral reefs – perhaps even all of them – by mid-century if we don’t curb our emissions. In late 2007, 17 marine biologists co-authored a review article in Science in which they warned that, under a worst-case emissions scenario (450 – 500 ppm and a temperature increase larger than 5.4°C), all reefs could disappear, taking up to half of all marine life with them.


Read more: The Oceans v. EPA

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The Worse Is Yet to Come

Thawing permafrost

Melting ice caps. Crippling droughts. Acidifying oceans. Even to the untrained eye, the trends are becoming starkly clear: Climate change is upon us, and it’s only getting worse.

That, in essence, was the grim takeaway from a speech given by Christopher Field, the founding director of the Carnegie Institution’s Department of Global Ecology at Stanford University and a co-author of the 2007 U.N. Intergovernmental Panel on Climate Change report, at the annual meeting of the American Association for the Advancement of Science (AAAS) last week.


Read more: The Worse Is Yet to Come

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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