One of the oldest public relations trick in the book is called the “echo chamber” and it plays off the idea that if you repeat something often enough it becomes the truth. Senator James Inhofe’s political spindoctor Marc Morano knows this technique well and he has been using for years to shotgun blast out misinformation on global warming to right-wing media and bloggers for years.
In turn, these bloggers and media outlets blast out their own rendition and before you know it the misinformation is bouncing around the internet and inboxes all over the world.
Researchers at Thinkprogress have released the list of climate doubters Morano relies on for his echo chamber. According to Brad Johnson who wrote the Thinkprogress article:
“Promoted on the Drudge Report and Fox News, Morano’s moronic misinformation enters mainstream discourse through columns by Barnes, George Will
, Robert Samuelson
, and others. Many in the Morano gang are funded by right-wing think tanks, though a few are committed activists, conspiracy theorists who believe their homebrew interpretations of climate data. Others are aging scientists with strong conservative beliefs, motivating them to challenge action on global warming not because they disbelieve its existence, but because they are ideologically opposed to regulation of pollution.”
Couldn’t have said it better myself. You can download a PDF version of the Morano list here: Morano Denier Gang. We’ll be adding more information about each of the individuals and their organizations over the coming days.