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Clearing the PR Pollution that Clouds Climate Science

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Report: How to Manufacture Public Doubt about Global Warming

With the Heartland's Institute's "International Climate Change Conference" (aka. Denial-palooza) we thought it would be a good time to launch our new report: "How to Manufacture Public Doubt - analysis of the public relations techniques used by the climate denial industry."

 

So please grab a copy, enjoy and consider emailing the link on to your friends, blogging on it, Tweeting it and/or sending to your friends of Facebook.

You can donwload the PDF version here: "How to Manufacture Public Doubt - analysis of the public relations techniques used by the climate denial industry."

Here's an excerpt:

There is a long and well-documented history of the development of very effective public relations techniques that are used to create doubt about the realities of scientific conclusions that threaten to impose government regulation on corporations. Most of these techniques were developed and honed by public relations professionals working on behalf of the tobacco companies to downplay the harmful health effects of cigarettes in the late 80’s and early 90’s. For the last ten years or so, these same PR techniques have been used very effectively by free-market think tanks and fossil-fuel funded organizations to sow public doubt about the realities of climate change in the hopes of delaying government action on the issue.

- 1969 internal Brown and Williamson strategy document


Read more: Report: How to Manufacture Public Doubt about Global Warming

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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