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Clearing the PR Pollution that Clouds Climate Science

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heartland institute climate skeptics handbook

The Heartland Institute's Skeptic Handbook - Get Out the Shovel...

Most climate denial material is all over the map so it is a pleasant change to have a nice clear target.

I am talking about the "Skeptic’s Handbook" that the notorious Heartland Institute is helpfully printing 150,000 copies of for distribution across the US including 850 journalists, 26,000 schools, “19,000 leaders and politicians”.

The mass printing of this climate propaganda piece is being funded by an “anonymous donor”. It is odd that “someone” feels strongly enough to shell out that kind of money but also wants their identity concealed. We do know that the Heartland Institute has been bankrolled to the tune of $676,000 from ExxonMobil since 1998. Nuff said.

It is also interesting that this latest product of the denial machine is washing over the nation less than a month after the US government released their Climate Change Literacy brochure – cosigned by 13 federal agencies and 24 educational and scientific partners.

Membership in the supposed climate change conspiracy now includes such well known eco-freaks as the Department of Defense, the Department of the Interior and the US Forest Service.

The handbook itself is hilariously illogical. It coaches “skeptics” to avoid talking about the evidence of changing climate - for obvious reasons presumably. According to them, something may be heating things up, its just not carbon dioxide. Independent thinkers are instead counseled to follow these four cookbook points:

  • The greenhouse signature is missing
  • Ice Cores do not support carbon as a driver of climate change
  • Temperatures are not rising
  • Carbon dioxide is doing almost all the warming it can do.

All of these points are either entirely wrong or grossly misleading. Lets get out the shovel and start unloading this pile of manure.


Read more: The Heartland Institute's Skeptic Handbook - Get Out the Shovel...

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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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