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Clearing the PR Pollution that Clouds Climate Science

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climate models

This Year's Model

Climate science is not completely dependent on climate models. There are many threads of supporting evidence. Still, it is clear that climate models are telling us something important that we cannot afford to ignore. 

 


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The Climate Change Hangover

Let’s assume that the Obama administration and Congress get their act together this year and make good on their pledge of enacting meaningful climate legislation by establishing the nation’s first cap-and-trade system.

Let’s further assume, for the sake of argument, that the administration, working with its international partners, succeeds in drafting a robust successor to the Kyoto Protocol at the climate talks in Copenhagen later this year.

If we accept that the U.S. climate bill, known as the American Clean Energy and Security Act (ACES), will accomplish its goal of bringing down emission levels 80 percent below 2005 levels by 2050—which is nothing to sneeze at when you consider that a substantial fraction of policymakers (including some Democrats) vehemently oppose the measure—then the question becomes: Will it be enough to prevent the worst of climate change?


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About the climate cover-up

About the climate cover-up

Democracy is utterly dependent upon an electorate that is accurately informed. In promoting climate change denial (and often denying their responsibility for doing so) industry has done more than endanger the environment. It has undermined democracy.

There is a vast difference between putting forth a point of view, honestly held, and intentionally sowing the seeds of confusion. Free speech does not include the right to deceive. Deception is not a point of view. And the right to disagree does not include a right to intentionally subvert the public awareness.

Although all public relations professionals are bound by a duty to not knowingly mislead the public, some have executed comprehensive campaigns of misinformation on behalf of industry clients on issues ranging from tobacco and asbestos to seat belts.

Lately, these fringe players have turned their efforts to creating confusion about climate change. This PR campaign could not be accomplished without the compliance of media as well as the assent and participation of leaders in government and business.

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