How Tobacco Shills Inspired Climate Denial

DeSmog UK’s history series examines how the tobacco industry’s PR tactics proved inspirational for the army of climate change deniers.

Dr Fred Singer and his sceptic Science and Environmental Policy Project (SEPP) would become an increasingly important platoon in the army assembling against climate science.

Along with the late Dr Frederick Seitz – a founder of the Marshall Institute – the SEPP would use PR tactics developed by the tobacco industry to question and undermine climate science.

Seitz, for example, accused the UN Intergovernmental Panel on Climate Change (IPCC) of producing scientific summaries “exaggerating risk… solely – we suspect – to satisfy an ideological objective of aggressively constraining the use of energy.”

Wiping up Those Tears of Joy - In a More Sustainable Way

Sometimes, toughing out a difficult relationship can be worth it in the end - as is the case with Greenpeace and tissue giant, Kimberly-Clark. Today Greenpeace announced that after a 5 year battle with with KC to adhere to stricter ecological practices, the two organizations have come to an agreement that “will ensure greater protection and sustainable management of Canada’s Boreal Forest”.

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